Millennials aren’t as young as you think. In fact, many haven’t been teenagers for a while now. According to the definition used by Pew Research Center, Millennials were born between 1981 and 1996. This makes the youngest Millennials around 22 years old, while the oldest are around 38 years old.Read More
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Three significant trends confirm the importance of Millennials or Gen Y to the future of your practice. The sheer size of the generation, their transition to greater financial responsibility, and their surprising financial attitudes make this generation even more impactful than Baby Boomers and Gen Xers.Read More
It’s no secret that the millennial demographic is the next big target audience for insurance agents and financial advisors. And although this forum is filled with articles on why you should target millennials, and even how to approach millennials, none of them get you in the holiday spirit while still being educational. Until now. Go ahead and sit back with a nice cup of hot cocoa while you enjoy a holiday-themed run down on everything you need to know about millennials (all while you enjoy a few clips from some classic holiday films).
For years, the 77 million-strong baby boomer generation was the primary focus for consumer marketing. However, the financial products that are appealing to baby boomers are more focused on distribution of their assets rather than accumulation and protection.