Whether it is World Cup soccer, Ryder Cup golf, or the Olympic Games, cities compete tooth and nail for the opportunity to host an elite event and support their country. I think the enthusiasm is wonderful since it places that city in a large spotlight as well as helps generate tourism dollars and increase employment. Being a native San Diegan, I was excited to see we are one of the final two contenders to host the 2017 America’s Cup sailing competition. Personally, I am not a sailor, but I do enjoy watching the sail boats from a distance and definitely appreciate the skill and strategy involved with the sport.
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We all know that salesmanship is a competitive sport, and closing a deal can often make you feel like an Olympic gold medalist. So, with a nod to the Winter Olympics, let’s discuss disability insurance selling in sports terms.
Every day, consumers are inundated with cross-selling and up-selling offers. Would you like fries with your burger? Would you like a cover with your phone? Would you like to upgrade your minutes? And many times, the response to these questions is YES. Just imagine the potato overage our country would face if fast food restaurants stopped cross-selling french fries.