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How insurance agents can supersize revenues by thinking like fast food marketers

Posted by Dan Steenerson on Tue, Sep 11, 2012 @ 14:09 PM

Every day, consumers are inundated with cross-selling and up-selling offers. Would you like fries with your burger? Would you like a cover with your phone? Would you like to upgrade your minutes? And many times, the response to these questions is YES. Just imagine the potato overage our country would face if fast food restaurants stopped cross-selling french fries.

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Topics: insurance agent, income protection, key person insurance, insurance marketing ideas, insurance cross-sell, individual disability income, business overhead, disability buy out