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Live from DIS, it’s Disability Insurance!


For many years, I have enjoyed watching Saturday Night Live and I was very excited, and slightly surprised, that the program just celebrated its 40th anniversary.  Saturday evenings were when I would struggle with sleepiness to stay awake long enough to watch the show and have some laughs.  And SNL was certainly one of the first programs I entered into my digital video recorder.  This television program has had an incredibly successful run, hence the recently aired SNL 40th Anniversary special, but it also had its share of some difficult years.  I give a lot of credit to Lorne Michaels, (producer), who has believed in and stuck with SNL for the long haul.  By not resting on his laurels, and enduring the difficult times and working hard, Lorne, NBC, and the various SNL cast members have created a very successful television legacy.

Three Networking Secrets to Build Disability Insurance Sales


Earlier this month we made the distinction between prospecting and networking. Prospecting could be described as making a connection for the purpose of making a sale. Authentic networking takes a long-term view, nurturing a network connection into a professional relationship. The objective is to develop, over time, your network of social and business contacts into relationships that may lead to a sale. If authentic networking fits the way you do business, you may want to review Networking + Prospecting = Insurance Leads.

Social Series: Why you shouldn’t use your personal accounts for business


As social media use by financial professionals continues to grow, it’s not uncommon for an agent or financial advisor to begin by using their personal social media accounts for business-related activity. While this practice already raises red flags for compliance issues (always check with FINRA!), I want to tell you a cautionary tale that might make you think twice about mixing business with pleasure.

Case in Point: Why 3 Disability Insurance Prospects Decided to Buy


Developing rapport and listening are two skill sets successful brokers utilize in their daily operations. Understanding their clients’ income protection needs helps to strengthen the bond and prioritize the unique policy provisions offered through our various carriers.

Insider’s jargon: Baseball and long-term care


Pitchers and catchers report to spring training this week. In spite of yet another blizzard battering the northeast and frigid temperatures in the south, the beginning of spring training cues up thoughts of afternoons at the ballpark.

Social Series: Writing blogs and finding content.


One the biggest struggles we all face when writing blogs regularly is finding new, relevant content. When we first start blogging, we’re wide eyed and bushy-tailed about all the topics we want to cover and all the ideas we have in mind. We can go for ages blogging monthly, weekly or, for the daring, even daily. But then something eventually happens. We run out of ideas.

20 Pick-Up Lines to Help Insurance Agents Express Their LOVE


Tis the season for chocolates, flowers and cheesy pickup lines! Whether you’re married, single or ready-to-mingle, I’m sure you have plenty of clients out there who could use some extra attention on their insurance policies.

Networking + Prospecting = Insurance Leads


You’ve got some ambitious goals for disability insurance. Our article, How to Foolproof your DI Production in Four Easy Steps offered some ideas about identifying current clients most likely to need disability insurance. Let’s expand that lead pool by prospecting for new clients.

Social Series: Blogging Benefits


Over the past two years, I’ve been asked numerous times by agents and financial advisors how they can increase their online presence. The first thing I always ask in return is whether or not they have a blog. The responses always range from “No, blogging is for hipsters who wear pajamas all day and live in their parents’ basement,” to “I have a blog on my website, but I only update it a couple of times a year.”

5 Insurance Marketing Ideas for Agents with Tight Budgets


The Super Bowl is an incredible spectacle and is one of the most watched events of the year.  Along with millions of fans, I look forward to watching the new, creative advertisements.  Depending on the teams playing, sometimes I enjoy the ads even more than viewing the actual game.  These TV ads usually have me talking about them with my friends and family during the game and on Monday with colleagues at work.  Of course that is precisely what these companies are expecting since they are paying millions of dollars for a small piece of air time.

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